An infographic about infographics? You betcha. There are going to be plenty of infographics presented on this blog. The first one might as well illustrate a few of the reasons why I’m sharing them, and why you should consider using them too. For example, did you know that the potential reach of an infographic post on many of the major social networks is significantly greater than traditional posts?
Specifically, Bit Rebels found that infographic posts are retweeted 832% more than image or article posts. They also calculated 629% more shares on LinkedIn, 125% more +1s from Google+, and 746% more page views via StumbleUpon. Facebook shows a preference for traditional posts, but only by 12%. Pinterest is even-steven. How did you come across this post?
The trend data from Google shows that search volume for infographics is on the rise. It also includes topic trend information from visual.ly indicating which categories are favored by the makers of these revolutionary marketing tools. The trend data confirms the popularity of the infographic format, and the topic trend information is useful for identifying opportunities in underserved subject areas. However, how can we be sure graphic artists and would-be content creators aren’t responsible for most of those searches? Also, it doesn’t matter one iota what type, and how much, data is being visualized if no one is seeing it, right?
Well, you’ll find that The State of Infographics: The Rise of a Revolutionary Marketing Tool is aptly named and appropriately proportioned, because the largest section features the number of views (there are millions), likes (hundreds of them), and comments (also hundreds), for each of the most popular infographics in recent history on the visual.ly data visualization web site. Those are impressive numbers, especially when you consider they’re coming from only one of the Internet’s sources of infographics.
Don’t believe it? Look below, and see for yourself. If you’re especially intrigued or skeptical, please be sure to visit the links for the six sources cited in the bottom left corner for verification and additional information.